Philadelphia-based Independence Blue Cross, through its Independence Blue Cross Center for Health Care Innovation, has invested in mobile care platform developer CareCam Health Systems.

The investment includes the establishment of a strategic collaboration, according to CareCam executives. "As part of the collaboration, Independence Blue Cross will work with CCHS on the development of several programs intended to improve the care of people with chronic health conditions and has become a minority investor in the company," company executives said.

CareCam's mobile platform combines elements of behavioral science, mobile technology— smartphones and tablets—and video to enable scalable chronic care management, available to patients around the clock. It includes pre-populated and customizable care management plans incorporating specific activities with configurable alerts that trigger when activities are missed or when the patient's health is trending in the wrong direction.

These alerts can be directed to the patient, their loved ones, care managers, or physician. The CCHS platform also contains condition-specific educational content and supports the patient in developing and sustaining better health behaviors.

Launched in February 2014, the Independence Blue Cross Center for Health Care Innovation is home to the company’s widening range of innovation initiatives, including strategic investments in startups and venture funds, national research partnerships with leading universities, a regional task force on health care innovation, and its support of DreamIt Health Philadelphia, the region’s first healthcare business accelerator.

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