Pharmaceutical and life sciences data analytics vendor IMS Health has acquired 360 Vantage, a vendor of cloud-based customer relationship management and marketing software to health care organizations.

The acquisition is part of an IMS strategy to give its customers more capabilities to drill into customer interactions across multiple channels and touch points via a suite of vendor-hosted applications. Terms of the acquisition, the third for IMS in recent weeks, were not disclosed. The applications of 360 Vantage are built on the platform and include a CRM platform that supports mobile devices and has social media tools, analytics and reporting modules, and training and testing services.

IMS in late April bought analytics firm Sementelli Corp., which offers tools to automate collection of health care-specific social media content that can provide real-time monitoring for reputation and opportunity management, as well as better understanding of how consumers and providers feel about a company.

In March, IMS acquired Seattle-based Appature, which sells hosted customer relationship management software. The acquired vendor will provide to IMS’ commercial platform best-in-bread software for data integration and cleaning, customer segmentation, multi-channel campaigning and real-time marketing reports.

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