The troubles with the initial rollout of on October 1, 2013 are well-documented. A site so unresponsive that only nine people enrolled in coverage on day one … and a site torn apart by both supporters and opponents of the law, alike. So how did it get back to working and enroll more than 8 million people?

The Department of Health and Human Services turned to IT experts and specialists drawn from within government, contractors, and industry, according to an October 22, 2013 HHS blog post. One of those brought in was Paul Smith, a serial tech entrepreneur and founder of, which was sold to MSNBC in 2009.

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