Several years ago, Chuck Christian, CIO at Good Samaritan Hospital in Vincennes, Ind., co-wrote a book on marketing internal health information technology initiatives with Steven Bennett and Judy Kirby of Kirby Partners, a health information technology recruiting firm.

At HIMSS12 in Las Vegas, Christian and Bennett will present an educational session on the importance of I.T. departments communicating to those they serve about what’s happening and how it will affect them, and sell them on the project, whether it’s a new implementation or an upgrade.

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