Greenway Medical Technologies Inc., a veteran vendor of integrated physician practice management/electronic health records software, has filed for a $100 million initial public offering of stock.

In registration papers and a prospectus filed with the Securities and Exchange Commission, the Carrollton, Ga.-based company estimates the market for its products at $33 billion. Of that, the market for its integrated EHR/practice management system is $9 billion, with markets of $14 billion for revenue cycle management services, $3.5 billion for health information exchange and $2 billion for speech recognition. The company also sells provider and patient Web portals and apps for mobile devices. More than 33,000 providers use the products.

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