Consumer Web Site Targets Professional Market

New York-based Everyday Health Inc., operator of a consumer-oriented health information content Web site, has entered the health care professional market by acquiring MedPage Today LLC, an online medical news service for clinicians. Terms of the acquisition were not disclosed.

Little Falls, N.J.-based MedPage Today offers peer reviewed medical reporting and analysis, mobile applications and the KevinMD blog of Kevin Pho, a primary care physician at Nashua (N.H) Medical Group.

MedPage Today CEO Bob Stern and editor at large George Lundberg, M.D., will remain with the company.

More information is available at everydayhealth.com and medpagetoday.com.

--Joseph Goedert