The Centers for Medicare and Medicaid Services will promote the Text4Baby wellness service during enrollment in Medicaid and the Children’s Health Insurance Program.

Text4Baby is an initiative of the Healthy Mothers, Health Babies Coalition; mobile platform vendor Voxiva, and 18 wireless carriers. Under the program, pregnant women and new mothers sign up for the service by texting BABY (BEBE for Spanish) to 511411, and receive pertinent free text wellness messages appropriate during pregnancy and then when caring for the baby.

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