Mobile technology developer Citrix has released its mobile analytics report for the first half of 2015, and among mobile healthcare app users, fitness is up, women's health support is down, and the Android operating system shows surprising strength.
For the first time, the report addresses both mobile subscriber and business mobility trends, drawing on data from a global cross-section of mobile network operators and enterprises.
Among healthcare consumer platforms, the use of fitness apps doubled from 2013 to 2015, climbing from 39 percent of users to 78 percent. The top fitness apps were MyFitnessPal, Runtastic, RunKeeper, Lose It!, JEFIT Workout, MapMyRun, Workout Trainer, and Nike. The use of women's healthcare support apps fell sharply, from 47 percent of users reporting they used such apps in 2013 to 14 percent in 2015.
Among healthcare enterprises, the industry displayed a larger than average share of Android use compared to Apple's iOS, with 39 percent of users reporting they used Android devices and 55 percent reporting they used iOS. The report's authors surmised the good showing for Android in healthcare may result in part from a combination of the pressure these organizations face to cut costs, and the increasing equivalence of the apps available on lower-cost Android devices.
The report also discovered that the average time per use among mobile users is 4.6 minutes, increasing through the day, from an average low of 2.7 minutes at 4 a.m. to an average high of 6.7 minutes at 9 p.m.
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