The Advisory Board Company, a consultancy, has launched a challenge to software developers to increase patient engagement by making it easier for them to share health data with providers. The top prize is $25,000.

The consultancy is following the lead of the federal government in challenging developers. Aneesh Chopra, former U.S. chief technology officer, recently joined the company. The Patient Engagement Blue Button Challenge seeks to increase patient use of the Veterans Department-developed Blue Button technology that enables patients to download health information from providers. Some hospitals are adopting Blue Button for their patient portals.

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