Gartner’s top 10 predictions for IT in 2017 and beyond
By 2020, 100 million consumers will shop in augmented reality.
Using AR applications to layer digital information — text, images, video and audio — on top of the physical world, represents one such route to deeper engagement, both in-store and in other locations. For example, a consumer pointing the IKEA catalog app at a room in his home can "place" furniture where he'd like it to go. This real-world element differentiates AR apps from those offering virtual reality (VR).”