Vivian�Wu is a Senior Manager of Enterprise Data Operations in AbbVie’s Marketing Analytics & Business Insights group. She manages US commercial operations’ customer master for commercial planning, promotional activities, and compliance. She also led the sales operations work stream that designed and implemented processes that ensure compliance to FDA requirements and Corporate Integrity Agreement issued to AbbVie. The effort resulted in strong scores in audits, including setting new industry best practice in compliant customer targeting.
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