Molly Plozay is responsible for global loyalty product innovation and business development for financial services and retailers at First Data. She has more than 20 years of experience in card and payment processing with nearly 15 years of focus in cardholder marketing products including pricing, rewards, cobranding and communications. Plozay has spent the last five years focused on new loyalty opportunities, including merchant-funded programs, retail loyalty and offers. Prior to working on loyalty product strategy and development, Plozay managed many large projects across First Data, including restructuring legacy systems by creating a client-definable rules engine that is used to support functions such as reward processing, account management, interactive communication, and credit application and protection. Plozay and her teams have brought many new products to market; she currently holds a patent for cardholder pricing innovation and rules management.
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