Michele Goetz serves enterprise and data architect professionals. Ms. Goetz is a leading expert on data quality, data integration, metadata management, MDM, and data governance. She helps enterprises leverage data assets more effectively by improving the availability and accuracy of the information that businesses use in processes and analytics.Prior to joining Forrester, Ms. Goetz managed the business intelligence and data management programs at PTC. During her tenure, she developed and led the global consolidation of customer data across multiple CRM platforms to support a single view of the customer and manage enterprise-wide data quality. In addition, she established data governance and data quality teams and programs to support a center of excellence for data management.Ms. Goetz also held an executive position at Trillium Software, a provider of data quality solutions and services, introducing thought leadership and recommendations on how organizations can improve data quality and governance programs. She holds an undergraduate degree in mathematics, with a minor in computer science, from Framingham State College.
I recently had a client ask about MDM measurement for their customer master. In many cases, the discussions I have about measurement is how to show that MDM has "solved world hunger" for the organization.
Security and privacy have always been at the core of data governance. Typically, company policies, processes, and procedures have been designed to comply with these regulations to avoid fines and in some cases jail time. Very internally focused.
The number one reason I hear from IT organizations of why they want to embark on MDM is for consolidation or integration of systems. Then, the first question I get: how do they get buy in from the business to pay for it?