Jeff Helm

Jeff has built broad expertise in Customer Experience Management over 30 years at General Motors, OnStar, and SiriusXM, leading many successful implementations in market and portfolio strategy, product marketing, segmentation analytics, call center and automated service delivery, direct marketing, and data-driven CRM. He partnered with Race Data in 2014 to lead its expansion into the US market focused on banking and financial services as these industries begin to adopt the leading-edge data-driven marketing practices used by subscriber and relationship businesses.