Dave  Laverty

Dave Laverty

As the vice president of Worldwide Marketing, Big Data & Analytics at IBM, Dave Laverty is responsible for marketing IBM's global data and analytics business including software, services, infrastructure and solutions. This includes IBM's global marketing strategy and go-to-market initiatives for the category including portfolio market management, leadership messaging and positioning, digital and channel strategy and programs, and industry solutions.Dave has more than 25 years of technology industry experience. Prior to his current role he served as VP of Marketing for IBM's Information Management Software Division. He also served as Chief Marketing Officer of Cognos, Inc., a firm specializing in analytics and performance management software which was acquired by IBM in 2008. As a member of the global management team, he led Cognos� global go-to-market strategy, encompassing both strategy and marketing execution.Dave has also worked with a variety of technology organizations including NCR, Computervision, and served as VP of Marketing for Surebridge, and VP Americas Marketing for IBM Lotus Software. He earned his degree in Business Administration from Bryant University.