Andrew Banasiewicz is a director of analytic services at Epsilon, a leading marketing solutions provider. He focuses on developing analytical solutions for clients across industries. He has considerable experience in psychometric measurement, survey design and analysis, UPC scanner data analysis and database modeling, along with a broad background in statistical analysis and modeling. His previous work experience includes quantitative analytical positions with Information Resources and AC Nielsen as well as teaching college- level courses in marketing research, consumer behavior and operations management. In addition, he authored and co-authored several methodological and topical articles.
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