Ms. Trachtenberg has over 25 years of financial service marketing experience. She is currently the Chief Marketing Officer for Altegris responsible for all aspects of strategic marketing and integrated marketing communications including branding, web, sales promotion, advertising and public relations.Ms. Trachtenberg was previously the Founder and Managing Director of Ivory River Group, LTD, a boutique strategic marketing consulting firm that served the needs of a diverse group of leading financial and professional services firms. Prior to that, Ms. Trachtenberg was Senior Vice President and Head of Global Marketing for Lehman Brothers Global Investment Management. There, she spearheaded the creation and launch of a new global external and internal branding strategy. Before Lehman Brothers, Ms. Trachtenberg was Senior Vice President and Chief Marketing Officer for asset management firm Neuberger Berman. She is credited as a key architect of the growth and success that lead to Neubergers eventual acquisition by Lehman Brothers.Ms. Trachtenberg received her M.B.A. in Marketing with honors from Pace University, New York, and a B.S. in Management Science with honors, SUNY Binghamton. She also holds a Certificate in New Product Development from the University of Pennsylvania Wharton School of Management.
Like what you see? Make sure you're getting it all
Health Data Management delivers insightful analysis of the technology trends, tools and strategies that are shaping healthcare's future.