Senior Digital Marketing professional with over 15 years of strategic planning, business analysis, multi-channel marketing (MCM), social media marketing, and Relationship Marketing (RM) in multiple industry marketplaces. A manager and team player with excellent analytical, problem-solving and communication skills. Extensive experience with digital strategy, project lifecycle methodologies, customer segmentation and servicing strategies, and the coordination of cross-channel activities necessary to align high performance business goals with strategic customer service requirements. --Developed strategic plans and best practices for web projects, e-mail programs, CRM programs, digital marketing programs, social media monitoring and analysis, and multi-channel marketing programs--Implemented innovative, measurable social media campaigns--Developed organizational social media policy guidelines and governance structure--Published author and industry expert on social CRM, social business, social value networks, and social intelligence networks--Creator of winning digital strategies, offerings and programs
Like what you see? Make sure you're getting it all
Health Data Management delivers insightful analysis of the technology trends, tools and strategies that are shaping healthcare's future.