Recognizing the urgency to fix the escalation of care costs, health care reform may soon define “right care” in part by how much that care costs and to what extent it guarantees patients' best interests. Yes, I am talking about the advent of comparative effectiveness research in wake of U.S. health care reform. Hopefully with this, every American will enjoy a pragmatic shift in their care services, more centered towards “personalized” medicine.

In theory comparative-effectiveness research sounds academic; but in practice it’s an analytical tool that helps physicians in evaluating different therapeutic options and spot the one which will work best for a patient. If we look at all the Western nations that have instituted health care reform, comparative-effectiveness research in some form has played a central role in nudging their existing system toward efficiency. Now, it’s our turn to foster this intelligence tool and improve the quality of care.

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