Dallas-based consulting firm Parks Associates split the burgeoning digital health consumer market into four distinct segments in a recent survey.
The survey, which contacted 2,500 heads of household in broadband-enabled American homes, reported that among all U.S. broadband households, 26 percent are healthy and engaged, 25 percent are challenged but mindful, 28 percent are unhealthy and in denial, and 21 percent are young and indifferent.
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