As big data continues to rumble loudly among information management trends, two analytic experts contest that most organizations fail to start with the right project design and “explorative” approach.

In a recent Web seminar entitled “Big Data: Can You Seize the Opportunity” conducted by Harvard Business Review, the basic framework for enterprise big data programs was challenged by presenters Donald Marchand, professor of Strategy Execution and Information Management at IMD in Switzerland and founder of analytics firm enterpriseIQ, and Joe Peppard, analytics consultant and professor of information systems, Cranfield University School of Management in the U.K.

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