It’s no secret by now that healthcare providers are finally beginning to put patients at the center of their universe. Driven by the Affordable Care Act (ACA) and demand for transparency, the industry is increasingly emphasizing the quality of patient care and outcomes over volume of clinical services.

Patients today expect a higher level of engagement from their providers. Tech permeates their lives. They are used to using a wide variety of mobile and connected devices to learn about products, manage their personal accounts and interact with brands. But in healthcare, that hasn’t been the case. Why not?

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