The University of Pittsburgh Schools of the Health Sciences has launched the Center for Research on Media, Technology, and Health, which will examine the effects of traditional and social media on behavior and health across a wide range of disciplines.

For example, university officials say center researchers might examine whether celebratory music and a thousand “points” per pill might encourage a patient with heart disease to take her medication, or if an overweight man might be helped to shed pounds if friends congratulate him on social media.

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