Attention vendors: Are you meeting with reporters during HIMSS15? Here are some tips to make the meeting more meaningful for you and the reporter. Translation: Here's how to get free ink out of the meeting.
Bring any announcements being made at the show to the meeting on a thumb drive and paper. Don't give us five releases and an inch-thick media kit; give us the one release with the biggest news. Some reporters prefer paper at conventions because they can read the release, ask questions, scrawl answers on the release, then pull it out at their first opportunity and write a quick news bulletin.
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