Data on health care quality is achieving new prominence. The movement to create Accountable Care Organizations (ACOs), the imminent advent of health exchanges, and the explosion of new patients projected to enter the market are just several of the reasons why data will have an inescapable presence and indispensable value in the evolving health care marketplace.

Even in its early days, health care reform has already begun to redefine the basic relationship among providers, payors and patients. With so much contingent on satisfaction and quality outcomes, providers must embrace the role that data can play in producing new insights around delivering quality, developing personal engagement and building greater patient loyalty.

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