I recently had a client ask about MDM measurement for their customer master. In many cases, the discussions I have about measurement is how to show that MDM has "solved world hunger" for the organization.  

In fact, a lot of the research and content out there focused on just that. Great to create a business case for investment.  Not so good in helping with the daily management of master data and data governance. This client question is more practical, touching upon:

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