Among the emerging market in video and multimedia patient communications, Rami Cohen, M.D., says his company's product drills down to the most specific information possible.

"If you need to take an injection, we show you the specific syringe you're going to use and the plunger on the exact number your doctor is asking you to use," Cohen, the founder and CEO of Telesofia, said. "And you'll see someone your age and gender demonstrating the instructions you have. So it's highly, highly specific and detailed, and makes the information much more clear."

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