Slowly but surely, social media is creeping into the health care industry’s vocabulary. Generally speaking, providers have been squeamish about utilizing social media for a number of reasons, with privacy and public relations concerns being two of the most prominent gripes. Despite social media’s reputation as a double-edged sword, its influence is becoming increasingly apparent throughout the industry, but primarily with software products for now. With information exchange and patient interaction being more important than ever under Stage 2 of the electronic health records meaningful use program, it’s no surprise that software is taking design cues from social media.
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