Seattle-based 2Morrow Inc. has launched SmartQuit, a smartphone-based smoking cessation app based on technology pioneered in a groundbreaking trial at Fred Hutchinson Cancer Research Center.
The Acceptance and Commitment Therapy, or ACT-based program, was created by Jonathan Bricker at the Hutchinson Center and is different from other smoking cessation programs in both approach and delivery. Last year, 2Morrow collaborated with the center to create SmartQuit for the first randomized controlled trial of an app for quitting smoking.
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