A global survey of more than 1,000 online users in the healthcare market finds that while many providers use the web to better serve patients, there is plenty of room for improvement.
The survey, conducted by e-commerce/online marketing vendor Kentico, revealed that nearly three- quarters of respondents believe that websites currently offered by providers need to be more helpful. Among the gripes cited by those surveyed: the inability to contact healthcare professionals via the users preferred method of contact; difficulty finding the information theyre looking for; and inability to chat with a healthcare representative via the website in real time.
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