(Bloomberg) -- About 800,000 people signed up for private health plans through Obamacare in January, pushing total enrollment to 3 million as negative perceptions about the program give way to more practical needs.

Kathleen Sebelius, secretary of the Department of Health and Human Services, touted the January figures in a speech today in Jacksonville, Florida, which add to the 2.2 million who enrolled from Oct. 1 through December. Her agency later said in a blog post that “as our outreach efforts kick into even higher gear, we anticipate these numbers will continue to grow.”

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