Taking a cue from Aon Hewitt, Mercer and other smaller consulting firms and brokerage houses throughout the U.S., Willis North America is the next company to create a private insurance exchange. The firm announced yesterday that The Willis Advantage, as the exchange will be called, will be available to “help organizations design and implement client-centric private exchange solutions that help to address the underlying cost of health care by focusing on and rewarding healthy behavior,” according to a statement.

“Recent data indicates between 5% - 20% of mid-market firms will move to private exchanges by 2017,” says Jim Blaney, CEO, Willis Human Capital Practice. “Additionally, firms have indicated they want objective consulting when evaluating private exchange options.”

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