Targeting the exploding health and wellness market, Microsoft in one fell swoop has launched a new cloud-based platform, mobile app, and wearable fitness tracking wrist band.

Called Microsoft Health, the platform allows users to store health and fitness data collected through a Microsoft Health app, which is available on Android, iOS and Windows Phone, as well as data generated from Microsoft Band—a smart band designed for Microsoft Health. The platform and app are also compatible with UP by Jawbone, MapMyFitness, MyFitnessPal and RunKeeper apps.

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