While the number of organizations undertaking data initiatives is growing, sufficient data quality remains elusive for most, and that is affecting the ability of organizations to meet project goals or customer needs.

That is one of the key findings of a new study by Experian Data Quality, a leading provider of data quality software and services. In its new research study, The 2016 Global Data Management Benchmark Report, Experian finds that while most organizations believe data usage is evolving to support significant business outcomes—such as customer experience, decision making and governance—the data still is not at the quality level required to achieve these goals.

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