Louisiana is pioneering a direct-to-consumer approach to educating the state's residents about the power of health information technology. The D-T-C campaign is slated to begin statewide sometime in mid-July.

A key element of the initiative is the formation of an health IT consumer advisory council by the Louisiana Health Care Quality Forum and the state's Department of Health and Hospitals. According to forum and DHH officials, the council will support the promotion, advancement, and utilization of HIT tools, such as electronic health records and patient portals, among Louisiana residents. The council will represent the voice of patients and families in the state’s development of strategies for the use of HIT.

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