OptumHealth Financial Services, a unit of the OptumHealth subsidiary of UnitedHealth Group, is readying a pilot of an iPhone application that will enable providers to scan a bar code on the iPhone screen to access patient insurance data at the point of service.

The application is designed to let patients wave their iPhones in front of a reader to provide data such as eligibility, co-pay, deductible information and cost estimation to registration staff. OptumHealth also is testing card-based systems to deliver that data, says Jim Priebe, vice president of sales and marketing.

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