It may be a stretch to compare the medical device market of the early 21st century to the market for electrical wiring and appliances in the early 20th century, but the goal of Underwriters Laboratories is essentially the same in both instances.

"Our goal is public safety. People recognize our brand because of our focus on that," said Anura Fernando, principal engineer for eHealth Medical Systems Interoperability and mHealth at UL. "In some cases, like electrical safety, people often don't even notice the UL mark on the back of products. In some respects it becomes very much taken for granted. But regardless of public perception and branding and so forth, we try to find areas where we can continue to grow and evolve the mission."

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