Insurance software vendor Ebix Inc. will increase its health care industry presence by acquiring medical information content vendor A.D.A.M. Inc. for $66 million.

The price is high, as A.D.A.M. had $13.45 million in revenue during the first six months of 2010. But Ebix is a profit powerhouse with net income of $26.4 million during the first half of 2010 as revenue grew 48 percent to $63.8 million.

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