HP announced a new cloud-based analytics-as-a-service offering built on its HAVEn Big Data analytics platform. By using HAVEn, the company says, organizations can more effectively analyze and derive value from information, increasing sales through targeted offerings, enhancing supply chain performance and discovering security risks.

HAVEn allows organizations to create new applications that can accelerate the monetization of big data, HP says. The platform combines technologies such as HP’s Autonomy IDOL, Vertica Analytics, ArcSight Event Manager and ArcSight Logger, as well as industry initiatives such as Hadoop.

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