The Department of Health and Human Services will use its massive stores of health information to develop wellness and prevention campaigns using text messaging to target specific populations.

The programs are modeled, in part, after the Text4Baby public health campaign of the National Healthy Mothers, Healthy Babies Coalition. Under Text4Baby, pregnant women and new mothers sign up for the service by texting BABY (BEBE for Spanish) to 511411, and receive pertinent free text messages. As of June 2011, about 185,000 women had enrolled in Text4Baby and received 15 million texts.

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