The Department of Health and Human Services will use its massive stores of health information to develop wellness and prevention campaigns using text messaging to target specific populations.
The programs are modeled, in part, after the Text4Baby public health campaign of the National Healthy Mothers, Healthy Babies Coalition. Under Text4Baby, pregnant women and new mothers sign up for the service by texting BABY (BEBE for Spanish) to 511411, and receive pertinent free text messages. As of June 2011, about 185,000 women had enrolled in Text4Baby and received 15 million texts.
Register or login for access to this item and much more
All Health Data Management content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access