For years, in public opinion polls, people have tended to blame health insurers for premium increases and problems with their coverage. However, Americas Health Insurance Plans, the trade association representing payers providing health benefits for more than 200 million Americans, says it now wants to put consumers at the center of healthcare.
We wouldnt have had as an industry these conversations just a few years ago, said Mark Ganz, AHIP chairman of the board during the opening session June 12 of AHIPs Institute 2014 in Seattle. My hope is that 10 years from now consumers will view our industry in a very different way. Well be recognized for what we always have striven to benot a necessary evil but as a trusted partner.
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