The rocky implementation of the Affordable Care Act is mostly behind the industry, and all signs point to reform sticking around. “It’s just begun,” J.D. Kleinke, a medical economist, author, health care business strategist, and entrepreneur who provides business, product and technology strategy services to insurers and other health organizations. During Sun Life Financial’s Wake Up Summit last week Kleinke said the industry is currently in the "version 1.0" state of health care reform. “It’s going to take a lot of iterations, but at the end of the day, the insurance industry is not running from this," he said. "The insurance industry has embraced it; they want those 10-30 million new customers.”
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