The health care business intelligence market is starting to take off, but even in an increasingly crowded marketplace there's plenty of "green fields" for both enterprise and focused software, according to Lorin Bird, strategic operations manager at vendor research firm KLAS Enterprises and one of the authors of the recently released "Business Intelligence: Making Cents of Performance."

Fifty-six percent of organizations surveyed say they are moving to an enterprise strategy for BI use, and many report doing so because they're tired of having internal arguments about data, Bird says.

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