A new study published online in the Journal of General Internal Medicine finds a correlation between how hospitals are rated on Facebook’s five-star system and how well they performed on a widely-used measure of quality care.

“We found that the hospitals in which patients were less likely to have unplanned readmissions within the 30 days after discharge had higher Facebook ratings than were those with higher readmission rates,” said lead author McKinley Glover, M.D., a clinical fellow in the Massachusetts General Hospital Department of Radiology. “Since user-generated social media feedback appears to be reflective of patient outcomes, hospitals and healthcare leaders should not underestimate social media’s value in developing quality improvement programs.”

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