In a case that may have far-reaching consequences for mobile app developers, the Federal Trade Commission has told a Texas company it must stop making unsubstantiated claims that their computer game permanently improves childrens focus, memory, attention, behavior, and school performance, including for children with attention deficit hyperactivity disorder.
According to the FTCs administrative complaint, Focus Education in advertisements claimed that its Jungle Rangers computer game had scientifically proven memory and attention brain training exercises, designed to improve focus, concentration and memory and touted the software as giving children the ability to focus, complete school work, homework, and to stay on task. In addition, Focus Educations website implied that these benefits would be permanent.
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