Milwaukee’s Medical College of Wisconsin has received a four-year, $2.7 million grant from the National Cancer Institute to investigate the comparative effectiveness of two strategies aimed at reducing the use of ineffective or unproven breast cancer care.

Researchers will compare the effectiveness of basic public reporting to that of an enhanced system of reporting which incorporates the use of a smartphone/web-based application. The app functions as a tool aimed at reducing the use of breast cancer treatments recognized as unnecessary by the Choosing Wisely campaign and the American Society of Clinical Oncology. The effectiveness of both strategies will also be compared to usual care provided by physicians not exposed to either reporting system.

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