Employers that are considering incorporating wearable fitness devices into their wellness programs are facing important decisions about the cost of those devices, and must also be prepared to allay employees’ concerns about data security.

Between 29 percent and 42 percent of consumers said they’d be “very” or “somewhat” willing to buy a device for $100, according to a consumer survey released this week by consulting firm PricewaterhouseCoopers. But make wearables free, employer-paid or insurer-paid, and about two-thirds said they’d wear a smart watch or fitness band.

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