Despite an explosion in consumer use of mobile health and fitness applications, doctors continue to be hesitant to recommend mHealth apps to their patients. There are more than 43,000 health apps available on Apple's iTunes store alone, but due to a lack of evidence of the clinical benefits of these apps physicians remain wary.

In the absence of research on the impact of mobile technologies on health outcomes, in particular, doctors are not convinced that consumers can change health behavior or improve disease management though their use of apps. Due to this reluctance on the part of physicians to embrace mHealth, consumers are cutting out medical professionals as they pursue mobile technology in their own pursuit of improved health results--creating a vicious circle. 

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