Leanne Larson, global head of observational research at clinical research organization PAREXEL International, explains the expanded knowledge base that electronic health records data can bring to the drug development and market access processes:
Bringing a biopharmaceutical product to market in todays rapidly evolving healthcare system is a complex process. In addition to the purely scientific challenge of developing new and innovative treatments for diseases of great complexity, gaining broad market access for these products demands answers far beyond those offered by traditional clinical trial data. Yet broad market and patient access is the ultimate goal the only way to truly realize the promise offered by these new and often ground-breaking therapies.
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