Search engine giant Google wants back into the healthcare market with its Google Fit mobile platform to collect and analyze data from wearable health apps. But, will it work?

Naveen Rao, a patient and consumer engagement industry analyst at Chilmark Research in Cambridge, Mass., gives an idea of the market forces that will impact Google as it enters the wearable health apps market. For starters, Apple and Samsung sell smartphones and can market their own apps to their customers.

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